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Bosch Automotive Certified Online Partner Program

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To support our online partners’ efforts, Robert Bosch LLC, Automotive Aftermarket and Bosch Automotive Service Solutions Inc. (together, “Bosch”) has established the Bosch Automotive Certified Online Partner Program that allows resellers to maintain the high level of customer excellence people have come to expect from Bosch dealers.

i. Internet Authorization 

To sell “Bosch” products on the Internet, you MUST become a “Bosch” Authorized Internet Reseller. Authorized Internet Resellers must sign an Authorized Internet Reseller Agreement regulating the manner in which they sell. We believe this Internet Authorization Program will create a stable online brand presence, healthy available margins and the end to free-riding by discount retailers or gray market sellers who provide few or no services.

ii. Unilateral Price Policy 

The Unilateral Price Policy sets forth the list of recommended price points at which we believe our products should be advertised for Resellers to enjoy a sustainable margin while simultaneously providing the level of high-quality customer service and support end-users of our products have come to expect. However, all Resellers remain free to choose their own advertised and resale prices.

All questions regarding the program should be directed to the Bosch Unilateral Policy Coordinator.

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