Issue 24  | 4th Quarter 2016

Bosch is showcasing its systems competence with innovative mobility solutions at AAPEX, the largest automotive aftermarket tradeshow in North America. As the aftermarket prepares for autonomous cars and advanced assistance systems becoming standard in service bays, along with traditional component repair, Bosch is using its position as a leading OE supplier for connected, automated, and powertrain systems to be a partner in the independent aftermarket for both replacement components as well as service training.

Through the themes “Connected,” “Automated,” and “Electrified,” Bosch is taking booth visitors on a journey to demonstrate how Bosch is uniquely positioned to prepare our customers for servicing the vehicle of today and tomorrow. From start to stop, Bosch innovations make the driving experience easier, more efficient, and more intelligent. Once the vehicle is ready to be serviced, Bosch offers the solutions that keep technicians and workshops working efficiently while expanding their service offerings.

Bosch Steering Systems and Electronic Services serve as the main point of discussion about the car of the future. As mobility users become more connected in all areas of their everyday lives, OEMs have made the car increasingly more intelligent in order to keep pace with the needs of the driver. Bosch Automotive Steering Systems and Electronic services work together to help the vehicle perform functions such as Automated Park Assist and Predictive Braking, often with no more than the touch of a button on a mobile app – or sometimes, all on its own. “Our expertise in the steering field has grown immensely this past year and together with Bosch innovation we will continue to provide the Independent Aftermarket with products that benefit from the expertise and processes found in the OE,” said Dominik Jedrzejak, steering systems product manager.

The growing intricacies of sensors and computer-like function on vehicles, means that technicians will need to be highly skilled in more than just component repair. The Bosch Common Augmented Reality Platform is the next step to help installers work more efficiently by displaying digital user instructions in their real work environment. The visualization of complex services and repair scenarios reduces downtime, assembly time and improves quality. When employees point a smartphone or tablet camera at a vehicle, important additional information appears on a real image of the vehicle. This can include explanations such as operating instructions, circuit boards, three-dimensional objects, photographs, or videos. With the Common Augmented Reality Platform, Bosch expands its partnership with the IAM to provide not only the replacement parts, but also the necessary training to optimize workshop processes.

AAPEX takes place Nov. 1 – 3 at the Sands Expo Center in Las Vegas. Bosch is in booth #5041. Visit for more information about the show.

Following on the heels of Industry Week in Las Vegas, is the Heavy Duty Aftermarket Week (HDAW). From January 23 – 26, 2017 more than 2,000 industry professionals are expected attend HDAW meetings, education sessions, product expos, and networking events. Held in the Las Vegas Mirage Hotel, HDAW is a four-day conference for independent heavy duty distributors and their suppliers.

Bosch will again have two booths at HDAW: one in the product expo, and one in the tools & equipment expo. The product booth will focus on long-haul alternators and starters, diesel components and workshop test equipment, commercial batteries, and heavy duty braking components. “The opportunity to meet with all of our heavy duty customers at one venue is truly immeasurable,” said Rob Dusina, product marketing manager. “HDAW is the ideal platform to showcase our latest technologies and service solutions, both on the show floor and during face to face meetings during the week.”

The Bosch tool & equipment booth will feature heavy duty diagnostic scan tools, as well as service solutions from OTC and Robinair. Expo booth assignments have not yet been determined. For more information about HDAW’s schedule of events, visit

To manage the sales tasks for the North American independent aftermarket, Bosch is pleased to welcome Doug Arnold as the new Vice President, Independent Aftermarket Sales. Doug brings to Bosch 20 years of experience in both national brand and private label sales, as well as sales management across all distribution channels.

We recently caught up with Doug and were able to get his views on some of the opportunities as well as challenges that he faces in this new position and some of his plans to keep the Bosch sales program active and competitive in today’s market.

Q: Bosch AA in North America has an extremely large and complex product program that covers greater than 98% of VIO and over 100,000 parts. With such a broad range of products, what are some of your priorities and plans for the near and medium term? What are some of the early opportunities that you see on the horizon?

A: We have a lot of expertise in new technologies and I want to ensure our customers are in position to take advantage of the correct product assortments and programs to execute their respective growth plans.

Q: Bosch has a well-known reputation with innovation and quality – how do you see the sales teams keeping up with the requirements needed to keep customers, dealers and stake holders informed and help their businesses grow?

A: As we turn our attention to data, I want to maximize our communications technology to enhance our new product announcement process to increase both awareness and speed to market. This is critical as we develop new categories and launch product line extensions while ensuring we are successfully supporting our customers at desired service levels.

Q: Bosch AA as well as many others in the industry are making more and more use of digital tools to aid in product sales. This is apparent in marketing programs but could you speak to how these tools empower sales teams and customers?

A: Utilizing digital resources essentially empowers the Bosch team to deliver information faster to the market. Speed is key and increases the sales life cycle for our parts. We can deploy sales presentations and sell sheets digitally for tablets to not only save money and time but deliver information to our channel partner sales teams as well to improve awareness at the shop / technician level. In the future, I’d like to leverage customer ordering sites to link to our Bosch on-line training and additional information to offer more opportunities for our customers to grow their business. This area will continually evolve and I look forward to the opportunities it will present.

Q: Bosch is focused on putting the customer first, what does this mean? Could you use an example such as technology, training, account marketing, or a specific product?

A: Putting the customer first to me means working collaboratively with customers to understand their needs, providing consultative support and being a partner that can be decisive, creative, strategic and capable to service at high levels. We have a number of ways to accomplish this goal and as a member of the leadership team at Bosch we believe that no matter what an associate’s position is within Bosch, we are always thinking about the impact at the customer level. Quarterly we recognize two associates for their efforts that improve the customer experience both directly and indirectly in order to keep a high awareness on ‘customer first’.

Q: As technology increases in cars, what is important for customers to know about how Bosch can prepare them for when this technology hits the Aftermarket?

A: The most important fact that our customers should know is that Bosch is at the forefront of new technology with our OE presence. We are the premier strategic partner for the future because we are the largest global OE supplier and we know the trends, the future capabilities and technologies in order to add strategic value to our aftermarket customers. We are constantly investing in new technologies and operating test markets around the globe in order to create new ways to engage the consumer, provide solutions, and most importantly be the supplier of choice as the complexity in parts and the connected vehicle continue to evolve.

Q: Any final comments or thoughts?

A: I am excited to be a part of the team at Bosch. We have a lot of opportunities to support the growth of our customers with our leading technology. I have been very impressed throughout my initial interactions with the teams at Bosch and with the vast array of new technology products coming to us in the future. I know that we have a bright future ahead for us and our customers.


Bosch Automotive Service Solutions has just announced the release of upgrades to its OTC Encore diagnostics software, featuring enhanced vehicle information and expanded vehicle coverage. An all makes, all models diagnostic tool, Encore’s Bravo 2.7 release improves capabilities for technicians, adding more tests and vehicle coverage while making the tool faster and more responsive.

Important highlights of the software release include TPMS updates and improvements to tests for diagnosing various issues with Ford, Chrysler and Toyota vehicles. In total, the release increases coverage for 642 new systems and 2,314 new vehicle- ECU combinations. With the update, technicians can expand their testing and diagnostic capabilities within the shop as they work to fix customer vehicles.

Additional Encore software enhancements include:

  • ABS functional tests for many 2000-2005 vehicles
  • Tire pressure reset tests for many 2000-2005 vehicles
  • Throttle position tests for many 2005-2009 vehicles
  • Tire type/pressure selection tests for many 2011 vehicles
  • EVAP tests for numerous Ford and Toyota models
  • DEF tests for 2013-2015 Chrysler vehicles

Encore software updates include global OBD II coverage in Spanish. Full information on the latest Encore software update release can be found at

All Encore owners with an active diagnostics subscription can download the latest update now and take advantage of the new vehicle coverage and tests.

Details of Diagnostics for Life can be found at

The Bosch Automotive Service Solutions group has just announced two new OTC tool products designed to assist technicians in expediting the removal and replacement process of tie rods, ball joints and retaining clips. The 2497 three-piece Push Pin/Body Clip Pliers Set and the expanded capacity 7503HD Tie Rod and Ball Joint Remover are both now available in North America.

The OTC 2497 three- Piece Push Pin/ Body Clip Pliers Set can remove plastic body fasteners and retaining clips with ease in nearly any location. Each plier in the set offers different angled jaws, including straight, 45 degrees and 90 degrees to make obscure areas easy to access while providing maximum leverage to remove clips quickly. The unique design lifts the center pin and pulls body clips without damaging the anchors, eliminating the need to provide replacement clips. Technicians save money on replacements and increase their efficiencies in the shop. The set also comes with an OTC lifetime warranty.

With suspension system maintenance being imperative to sustain overall stability and vehicle handling, the expanded capacity OTC 7503HD Tie Rod and Ball Joint Remover is a universal heavy-duty puller with extensive usability and enhanced pulling capacity. The tool removes a wide range of tie rods and ball joints from a variety of cars, trucks, SUVs and heavy-duty vehicles. Featuring three interchangeable tips including cone, flat and cup, the remover is applicable for multiple uses. Building on the capabilities of the original 7503, the 7503HD offers twice the force applied at 10-ton pulling capacity larger vehicle accommodations.

The 2497 3 piece push pin/body pin set and the 7503 Heavy Duty Tie Rod and Ball Joint Remover are both now available through OTC’s distribution partners. For more information on these or other OTC specialty tools, visit

In January 2015 the Bosch Group completed the full acquisition of the former joint venture ZF Lenksysteme which is now known as Robert Bosch Automotive steering GmbH. This new division based near to Stuttgart Germany, produces a range of steering systems for both passenger cars and commercial vehicles including; Servotronic speed-dependent rack and pinion power steering, Servolectric electric power steering, and an innovative system called Active Steering. Bosch Automotive can now offer customers steering technology which in the past may not have been widely available to the Independent Aftermarket.

Active Steering was introduced by the Bosch joint venture in 2003 as an addition to the already safe and dependable steering system. It was a revolutionary concept and improved the relationship between the driver steering input and the output at the road wheels. This system takes into account the speed, manner of driving and has the ability to receive signal input from other vehicle systems to actively, continuously and intelligently alter the steering angle.

This new system may be combined with electric steering systems as well as with hydraulic power steering systems and provides the following advantages to the driver and vehicle:

  • Continuous and situation-dependent variation of the steering ratio
  • A greater dynamic driving feel
  • Comfortable and easy handling
  • Driving stability function that provides more safety in critical situations
  • Effortless parking

Bosch currently designs and produces active steering systems in conjunction with the state of the art electronic power steering systems (EPS) Servolectric®. EPS systems have almost entirely replaced hydraulic systems in the series production of vehicles. Besides Active Steering, EPS offers a wide range of benefits to the driver and the environment.

Fuel Savings: EPS can save up to 1/3 of a gallon of fuel per 100 miles due to the low power consumption compared to conventional hydraulic systems. EPS will only draw power when needed unlike a hydraulic system where the system delivers power all the time even when not required. In addition the start stop coasting function allows for power steering even with the engine powered off in traffic improving fuel consumption.

Safety Improvements: made through automated driving tasks such as evasive steering support and Active Steering. Lane keeping assistant also improves safety and comfort.

What does Active Steering do?

Active Steering provides a variable steering ratio depending on certain conditions. Speed is the most common condition that will vary the steering ratio to support the driver. When driving slowly in road traffic, a direct steering ratio helps to ease parking and sharp turn maneuvers. The car reacts more directly and comfortably and is easier to handle by the driver.

At high speeds, the electric motor intervenes in a direction opposite to the movement of the steering wheel, thus slightly reducing the wheel turning motion. The steering system becomes more indirect, and the car is more stable and safer. Drivers no longer fear that they will lose control of the vehicle because of an inadvertent sharp steering motion. The Electronic Control Unit (ECU) decides what if any steering wheel alterations are required.

Another significant safety feature is the steering lead. Depending on the rate at which the driver turns the steering wheel, an extra angle of lead is generated by the Active Steering. Meaning that the faster the driver turns the steering wheel, the larger that angle becomes. This can significantly reduce the existing vehicle response time as a result of a steering motion. The system here detects a steering input that could potentially be applied in an emergency situation and assists the driver in reducing the time required to avoid an obstacle. While talking to other safety systems such as ESP, the stability of the vehicle is monitored and if necessary ESP will intervene to help increase the vehicle stability during the maneuver.

What does Active Steering look like?

Bosch Active Steering requires an add-on actuator with superposition gear, which can be integrated into the steering column or alternatively into the steering gear. Hydraulic Systems Servotronic® have this actuator mounted to the pinion shaft between a conventional Bosch Servotronic torque-sensing power-assist control valve, fitted to the rack housing. Or in case of a Servolectric® EPS system the actuator is fitted on the column. These actuators are the heart of the Bosch Active Steering systems.

The Active Steering actuator transmits both the steering angle input by the driver via the steering wheel and the additional motor input (superposition angle), which is generated by the electric motor, via the steering intermediate shaft to the steering pinion of the power steering gear. This means that, via the superposition gear system, a front wheel steering angle can be generated both by the driver and the electric motor, independently of one another. The electric control unit evaluates the instantaneous driving condition with the aid of sensor information and, depending on the result controls of the superposition angle.

Bosch continues to improve automotive performance, comfort and safety and the Bosch Active Steering system is a revolutionary system that allows the relationship between the drivers steering and the angle of the road wheels to be continuously and intelligently altered. It combines kinematic steering assistance functions with driving stability functions for increasing driver comfort and safety.

For more information on this exciting new technology, Bosch Active Steering, please visit:

Even advanced gasoline engines waste roughly a fifth of their fuel, especially at high engine speeds, as some of the gasoline is used for cooling instead of for propulsion. Bosch has introduced a new water injection system “WaterBoost” as a new way to cool the engine and generate additional boost. Particularly when accelerating quickly or driving on the freeway, the injection of additional water makes it possible to reduce fuel consumption by as much as 13 percent in highway conditions and four percent in normal driving. The fuel economy offered by this Bosch technology comes especially to the fore in three- and four-cylinder downsized engines which is the kind of engine to be found under the hood of any average midsize car.

Extra boost for the turbocharged engine

It is not only with fuel economy that this Bosch innovation comes into play, but it can make cars more powerful as water injection can deliver an extra kick in any turbocharged engine. Earlier ignition angles mean that the engine is operated even more efficiently. On this basis, engineers can coax additional power out of the engine, even in powerful sports cars.

The basis of this innovative engine technology is that an engine must not be allowed to overheat. To stop this from happening, additional fuel is injected into nearly every gasoline engine on today’s roads. This fuel evaporates, cooling critical components like the engine block and turbo charger. With water injection, Bosch engineers have exploited this physical principle. Before the fuel ignites, a fine mist of water is injected into the intake duct. Water’s high heat of vaporization means that it provides effective cooling. This is also the reason that only a small additional volume of water is needed so that for every 60 miles driven, less than 10 fluid ounces are necessary. As a result, the compact water tank that supplies the injection system with distilled water only has to be refilled every few thousand miles at the most. If this tank should run empty, there is nothing to worry about: the engine will still run smoothly – albeit without the higher torque and lower consumption provided by water injection.

The BMW M4 GTS is the first production vehicle to feature an innovative and groundbreaking water injection system. In the vehicle’s turbocharged six-cylinder engine, it offers improved performance and consumption even at full load. Bosch supplies water injection parts for the BMW M4 GTS.

For more information on the new Bosch WaterBoost system, visit

Typically when people think of Patents, they think of high tech, new software, electronics, medicine or revolutionary breakthroughs. However, that is not true in many cases and patents are often not of a “great” technical nature. Below is an example of a patent for Bosch Rotating Machines North America that is minor but proved to be vitally important to introduce and protect new products for NA.

The recent patent received by Fred Padgett, product manager for Bosch AA Rotating Machines in North America goes back to a time when Bosch USA first desired to produce a Heavy Duty 12 Volt starter for CV market for Class 7 and Class 8 Trucks (18 Wheelers) which prior to this time, Bosch did not have a product available for this market.

Product requirements were put together for review to create the Starter product and after months of evaluation, a prototype of all the components were examined. Padgett sketched some modifications to one of the parts and asked “what if” modifications were made to the product. As a result, a mounting bracket was designed that provided for multiple mounting positions of the IMR on the starter motor. This new design allows for consolidation to just 3 part numbers as opposed to 186 of the competition. This consolidation offers a big advantage for Bosch and their customers.

How does it work?

An IMR is needed in many Class 4 to Class 8 starting systems to ensure best possible operation of the solenoid and the starter. The IMR limits current draw of the starter motor to typical levels, e.g., in the range of 2-4 amps. When the IMR is activated, a pull-in coil in the solenoid is connected to a vehicle battery. Current then flows to the starter motor allowing the pinion gear to rotate and engage the flywheel. Adaptable mounting to either the starter or solenoid is a significant advantage.

Patents are a vital instrument for protecting the results of years of expensive research against imitators. They permit Bosch to secure its own technology leadership, and also to let others participate in it as licensees. Bosch operates an elaborate system to ascertain that the company’s protective rights are being observed and to detect any breaches of these rights. Bosch registers more than 2,500 patents per year and currently owns approximately 65,000 patents.

Team Penske Racing has been a partner with and relied on Bosch technology for over 25 years and has just announced that they are using the new Bosch Telemetry System with very encouraging results. This announcement was made in Chicago on September 27-28 2016 at the Bosch Sponsored 2 day “IoT” (Internet of Things) “Bosch Connected World” Conference, where the system was on display.

The Bosch Motorsport Online Telemetry System enables the transmission of online measurement data from a car on all points of a racetrack in real time. The vehicle portion of the system consists of a data and the FM 40 telemetry transmitter. From the data logger, data is sent via a RS232 connection to the FM 40 and the transmitted via the TX antenna.

The data from the race car is thus transmitted to the cloud were it can be analyzed in real time in the pit network from the cars position anywhere on the track which is made possible by the high transmission power of from 1 - 10 W. Team Penske driver, Will Power, in car #12 has seen great results from this system and since this data is available in the cloud it can also be studied in detail later back at headquarters or where ever needed and this gives Penske the opportunity to adjust to information that they could not react to during the race. It also gives the team the opportunity to know and understand what Power is seeing and reacting to, anywhere on the track. It is estimated that this new Bosch Telemetry system is six time faster than the previous system that Bosch offered.

For more information on the new Bosch Telemetry System being used by Team Penske visit:

The Bosch Online Learning Portal (OLP) has continued to expand with new content such as the launch of the 2D Bosch Virtual Garage Fault 1 course. This Bosch Virtual Garage section allows technicians the opportunity to test their skills on a virtual car, using common diagnostic tools found in an average repair shop. The Fault 2 course is scheduled for release in December.

Many other additions have been made including in August — several electrical programs were added, including one in Spanish and all are designed for all technician skill levels. Entry level technicians will learn solid essential skills for diagnosing electrical issues and advanced technicians will be reminded to remember the basics.

In September, Bosch hosted a live streaming event covering the new Nissan Titan with a Cummins 5.0L engine and a Bosch common rail fuel system. In addition to the original live recording is a 2 hour version of the program complete with lesson quizzes, a post test and the ability to print a certificate of completion. More diesel programs are in the works, future programs will include the RAM1500 and the Chevy Cruze.

In October, a new Gasoline Direct Injection (GDI) program was added. This program is a great starting point for someone new to GDI and also includes a 4-step diagnostic process designed to help narrow down fuel system issues in a quick efficient manner.

The Product Knowledge tab provides a wealth of information on Bosch products, which is very useful for service advisors and parts professionals, with much of this content being available at no-charge.

For additional information on upcoming training classes visit or send an email to

For more than 80 years, motorists have relied on Bosch for superior performance and clear vision in all weather. To promote the Bosch wiper range, a nationwide promotion is being run for ICON™, Evolution™ and Clear Advantage™ wiper blades. Any consumer that purchases a set of beam blades can fill out the mail-in rebate to receive a prize. Rebate prizes include either a sun shade or an ice scraper for their vehicle.

Consumers can also enter for their rebate online at: At this website, consumers can enter online for the “Win a Bosch Kitchen Sweepstakes”. The winner of the sweepstakes will be awarded a Bosch refrigerator, microwave, stove and dishwasher. The sweepstakes begins on October 31, 2016 and runs through February 28, 2017.


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