Think you have automotive smarts? Give “The Gut Check Challenge” a try. From now until July 18, 2012, an exciting new online competition launched by Bosch Spark Plugs at www.facebook.com/boschautoparts tests real automotive know-how and spark plug smarts of auto enthusiasts, technicians and do-it-yourself (DIY) motorists in the U.S.
The Gut Check Challenge grand prize winner and a guest will be flown to the Mecum Auto Auction in Monterey, CA (August 16-18, 2012) where Wayne Carini of Velocity Network's "Chasing Classic Cars" will help the winner place a bid on a dream car. If he or she wins the bid, Bosch will put up to $25,000 toward the payment.
The online contest consists of 20 multiple-choice questions. Any user who answers 16 or more questions correctly will move on to the final round consisting of three write-in questions that will require essay-type answers. In the event of a tie, the final write-in questions will be judged by a panel of experts.
“The Gut Check Challenge competition provides us with an excellent avenue to reach and engage Bosch’s loyal Facebook community of automotive enthusiasts whose knowledge we respect and are looking to recognize,” said Pam Krebs, Director of Advertising and Sales Promotion for Bosch.
According to Krebs, “While Bosch is continuing to advance the designs of these spark plugs which are most like OE, we know that the more knowledgeable our customer is, the better he or she will recognize and value our spark plugs.”
“The new Bosch line of OE fine-wire spark plugs includes the all new Bosch Platinum and Bosch Iridium spark plugs. These plugs bring the best in OE technology to the aftermarket, including a 360-degree continuous laser welded iridium center electrode and a laser welded iridium-platinum alloy tipped ground electrode. Designed for American, Asian and European applications, the Bosch OE line of fine-wire spark plugs meet or exceed OE specifications and are all pre-gapped, helping a service technician reduce repair time and avoid comebacks. They are backed by a 7-year consumer satisfaction guarantee and an industry leading 12-month Professional Technician Warranty,” Krebs said.
To further build on your smarts about Bosch’s OE fine wire line of spark plugs, visit www.gutknows.com where you will find a host of information including features and benefits, promotions, rebate offers, part finder, videos and more.
The contest will be live on the official Bosch Facebook Page www.facebook.com/boschAutoParts from June 6, 2012 – July 18, 2012.
Bosch's Gut Check Challenge is open to legal residents of the 50 U.S. states and D.C. and who are 18 years of age or older at time of entry.
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org
The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, more than 300,000 associates generated sales of $71.5 billion (51.4 billion euros) in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal year 2011. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent more than $5.5 billion (4 billion euros) for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software innovations. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011, per preliminary figures.