Bosch has launched a major radio public relations outreach program, partnering with the Automotive Experts Radio Network (AERN) and popular automotive radio personalities to inform the public about oxygen sensors. The radio shows and hosts are:
The hosts of these popular automotive radio shows will present informative audio clips, vignettes, and interviews with Bosch experts. The shows will discuss what oxygen sensors are, how they work, what they do, how they affect driveability, emissions and fuel economy, and the reasons they need to be checked regularly and replaced when needed.
The PR outreach program featuring Bosch oxygen sensors began in September. All of the shows air on Saturday mornings on affiliate radio stations throughout the United States, and can also be heard live on each host’s web site.
“These shows reach listeners who are very interested in keeping their vehicles in top operating condition. The hosts are highly respected personalities, and we are confident that the inclusion of our products in their programming will educate their listeners on this key engine management component and lead them to specify Bosch oxygen sensors at their parts store or repair shop,” said Pam Krebs, Director of Advertising and Sales Promotion for Bosch.
“Oxygen sensors are critical, sophisticated devices. Bosch invented the automotive oxygen sensor, and makes millions of them for Asian, Domestic and European vehicles every year. We’re pleased to be able to share our expertise through these popular radio programs and personalities,” Krebs indicated.
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 280,000 associates generated sales of 45.1 billion euros ($66.4 billion) in fiscal year 2008. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. Including sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3.5 billion euros, or eight percent of its sales revenue, for research and development and applies for over 3,000 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and packaging technology, thermotechnology, household appliances, solar energy and healthcare. Bosch employs nearly 24,000 associates in more than 70 locations throughout the U.S., Canada and Mexico, with reported sales of $8.6 billion in fiscal 2008.
For more information on the company, visit www.boschusa.com. For information on Bosch Aftermarket Automotive Products, visit www.boschautoparts.com. For information on Bosch Diagnostic and Wheel Service Equipment, visit www.boschdiagnostics.com.
Note: Figures based on 2008 conversion rate of 1 Euro = $1.4710 U.S.; 2007 rate of 1 Euro = $1.3704 U.S.
