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Bosch Offers "ICONic" $15 Rebate on Pair of ICON™ Bracketless Wiper Blades

 
Broadview, IL (Tuesday, September 15, 2009)

Just in time for bad-weather days ahead, Bosch is offering consumers a $15 mail-in rebate on the purchase of two (2) premium Bosch ICON™ bracketless wiper blades. The rebate program is set to run from October 1 through December 31, 2009.

“This ICON $15 rebate gives motorists a great opportunity to equip their vehicles with top-of-the-line, all-season wiper blades before bad weather hits, and save some money in the process. ICON handles driving rain, mist, snow, or sleet and consistently delivers a clear windshield to promote safer driving,” said Pam Krebs, Director of Advertising and Sales Promotion for Bosch.

“ICON's bracketless design distributes the wipe evenly across the windshield, and its aerodynamic wind spoiler keeps the blade hugging the windshield even at highway speed. And ICON’s special fx dual rubber compound means the blades last up to 20 percent longer than other premium blades,” she said.

Participating retailers will receive a program kit containing rebate pads and supporting in-store POS items. For consumers, complete offer details and the rebate coupon will be available online beginning October 1 at www.boschautoparts.com/Promotions/Pages/IconicRebateOffer.aspx

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 280,000 associates generated sales of 45.1 billion euros ($66.4 billion) in fiscal year 2008. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. Including sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3.5 billion euros, or eight percent of its sales revenue, for research and development and applies for over 3,000 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

In North America, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and packaging technology, thermotechnology, household appliances, solar energy and healthcare. Bosch employs nearly 24,000 associates in more than 70 locations throughout the U.S., Canada and Mexico, with reported sales of $8.6 billion in fiscal 2008. For more information on the company, visit www.boschusa.com.

For information on Bosch Aftermarket Automotive Products, visit www.boschautoparts.com. For information on Bosch Diagnostic and Wheel Service Equipment, visit www.boschdiagnostics.com.

Note: Figures based on 2008 conversion rate of 1 Euro = $1.4710 U.S.; 2007 rate of 1 Euro = $1.3704 U.S.

 
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